Elevation Softside Collection

A new unisex aesthetic direction for Samsonite

process

ELEVATEd, CASUAL TRAVEL

An entirely new approach to Samsonite design – We created this collection to feel fresh and contemporary to keep up with the traveler who’s always moving. Using soft curved forms and beautiful materials we’ve built a collection with the perfect look, features and attention to detail that the modern nomad demands.

INSPIRATION IMAGES

INITIAL CONCEPTS

Started ideating with the hero piece, the backpack. Explored faces and methods of expansion, the main collection feature.

FiNAL CONCEPT

REFINING DETAILS + SAMPLING

BACKPACK

weekender

luggage